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identifying the factors that influence pricing

Pricing for higher revenues chart

Spotlight on medical product marketing: identifying the factors that influence pricing for higher revenues

The client—a subsidiary of one of the largest global medical device, pharmaceutical and consumer goods manufacturers—asked Intuceo to develop a model for understanding the factors that impact the pricing of its vision-care products and can result in real price decline.

The client’s product mix was marketed internationally. Their pricing was therefore complex, influenced by numerous internal and external factors. Apart from supply and demand…

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