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reducing churn

Increasing customer retention chart

Spotlight on the service industry: reducing churn and increasing retention through timely, relevant email marketing

The client, one of the largest plumbing and drain-cleaning services in North America, had problems with customer churn. To improve customer retention, the client asked Intuceo to identify which customers were most at risk of churn and what services they would most likely request. With this knowledge, the client could replace its one-size-fits-all email marketing with targeted campaigns that address the specific needs and service requirements of…

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